Play Video

Our Core Values

Owners Mark and Laura, married in 1997, are from small East Texas towns, Emory and Grand Saline respectively. They were both raised with small-town values, such as, faith, family, and taking care of their neighbors. Laura was an elementary and middle school teacher for 22 years, teaching special education and art. In 2019, she retired from teaching to help full-time with the heating and air conditioning business. Their first child, Madisyn was born in 2004 and 5 years later, their second child, Sy came along. Graduating from Aledo ISD in 2023, Madisyn plans to pursue a business degree. While he still has quite a bit of time to figure it out, Sy wants to be the best a/c technician in Texas or become a Lego designer.


About Laura

Graduating as Valedictorian of her high school class, Laura went on to receive a degree from Texas A&M in education. Laura’s coworkers widely respected her, and her students loved her. As a result, she was awarded teacher of the year in 2015. In her spare time, Laura enjoys reading, creating artwork, genealogy, and spending time with her family.

Group 777-3

About Mark

After graduation, Mark went to work for the local air conditioning company in his hometown during the day and went to school at night. He earned an Associate’s degree in HVAC. Mark and Laura decided to move to the DFW area after the birth of their first child. Mark started his HVAC career as a parts runner and helper, working his way up. Because of his flexibility and desire to learn everything about his career field, he has worked in all aspects of the HVAC business. For example, he has answered phones, ordered parts, filled inventory, ran service, installed equipment, and did whatever else needed to get done.

After moving to the metroplex, Mark could see a big difference in customer service from the small town he was from to the environment where he now resides. Mark has always focused on the customer’s needs, and in doing so, he became one of the most sought-after technician trainers around, training service technicians from all over the country. The customer experience has always been his driving motivator.

Our Story

"I learned that you get what you pay for in this life. From then on, I always bought the best materials the customer could afford and did the job to the best of my ability no matter how long it took me."  -Mark Cowden

My earliest memories involve holding the flashlight for my dad as he repaired a kitchen sink or helping him fetch tools when he was performing carpentry work. My dad was the local handyman in the small town I grew up in. Nowadays, when I think of a handyman, I think of a jack of all trades and a master of none. But, that was not my dad. He was born and raised in Dallas,TX. Before relocating his family to a small East Texas town, he was the Senior Facilities Manager for some very large companies, where he managed maintenance and repair technicians.


As a handyman, you can imagine that he was in high demand. He always charged less than what the work was worth. He wasn’t cheap, it’s just that the work he did was always worth more than what he would charge. He would always buy the more expensive materials and take longer to do the job than others would. To this day when I go back home, I drive around that little town and I’m proud to see work he did 30 years ago that still looks great. Windows, doors, patios, sprinkler systems, you name it. 


As a little kid, I would go and help him just because I wanted to be in his company. As time passed and I entered into high school, I began to do jobs for him on my own. We butted heads a lot at first. I would want to buy the less expensive materials and cut corners to make a little extra money. He would get upset with me after seeing the finished work I had done. At first, I thought he was just being too hard on me. But then I began to see how my work began to get callbacks from some unsatisfied customers. Sometimes this would happen months later. I would then have to go back and repair my less-than-quality work. Most of the time, I’d do this for free. But it was not the money that bothered me, it was the fact that these were people I knew and I saw them in town regularly. I felt like I was tainting my family’s reputation. I knew I had to make some changes in my work. My work was not terrible, it just was not what locals had come to expect from my dad. 


I learned that you get what you pay for in this life. From then on, I always bought the best materials the customer could afford and did the job to the best of my ability no matter how long it took me. In my senior year of high school, I knew I could not do four more years of school. It’s not that I was not smart enough. But I have ADD and I wanted to go to work, not sit in a classroom for 4 more years. I did not want to be a handyman, however. My brother had finished his training as a master plumber and I knew that was not the path I wanted to take either. 


I always enjoyed HVAC and wanted to learn more. So, I enrolled at Tyler Junior College after my graduation. I did not know it at the time but TJC had one of the best HVAC programs in the country. Two major HVAC manufacturers are based in Tyler - Trane (formally General Electric) and Carrier. The HVAC program was run by the senior engineer at Trane. Three other engineers also taught classes. There was a skilled labor shortage in the early '90s, much like today. The engineers worked their day jobs and then taught classes at night. Shortly after, I got a job with a local A/C company as a helper. I went to work during the day and school at night. The program stretched over a period of two years. At the time I was required to attend basic classes as well as HVAC classes, so I ended up with an Associate's degree. 


With a young wife, and wanting to start a family, we came to realize it's hard to make a living in a small town, so we moved to the metroplex. I got a job with a mid-sized HVAC company.  I made my way through the ranks and have worked in just about every position in the HVAC world.

Realizing the need for a small-town customer-satisfaction-focused approach in the HVAC industry, we managed to save up and bought the HVAC company we now own today - Beco Air & Heat, and we haven’t looked back since!

A Perfect Fit

Mark and Laura purchased Beco Service Inc. From Bruce and Chanda Harville in 2019. Established in 1974, Beco Service had gained a reputation for great customer service and developing relationships. It was just the type of company Mark and Laura wanted. Although Covid -19 hit only months after purchasing the company they pushed forward trying to find ways to provide even better service. The first step was to start with the Beco team, providing weekly training dedicated to making sure every team member focused on exceeding the customer’s expectations. Next came implementing dispatching software to let the customer know when the technician was on the way. In addition, Laura created the Beco Club membership program. Understanding Covid-19 hit a lot of families hard, we now offer a monthly membership program.

Air Conditioning Services


What We Believe

  • We do the right thing even when it’s the hardest.
  • We treat people the way we want to be treated.
  • We respect others. You don’t have to like everyone but you do have to respect them.
  • We always give upfront pricing before starting any service.
  • We empower every team member.
  • We never charge overtime, ever.
  • We provide ongoing training for every team member.

Company Standards

  • Our technicians use shoe covers and drop cloths, leaving your home cleaner than when they arrived.
  • Same-day service is available  
  • Our technicians have clean backgrounds and drug tests.
  • We exceed customer expectations.
  • We do ordinary things extraordinarily!

At Beco Air & Heat, we’re ready to help residents and businesses with a wide array of heating and cooling needs. We offer services as simple as routine tune-ups to as complex as a complete system redesign and installation. If you want to stay comfortable in the changing weather of Tarrant County, let us help. We offer high-quality heating and cooling services. In addition, our company maintains an A+ rating from the BBB. Our NATE-certified technicians can work on any make or model of heating or cooling system.

Backed with a 10-year warranty on parts and labor on select systems, our work is guaranteed to exceed your expectations. We provide a lifetime warranty on our craftsmanship. All new systems come with a 1-year replacement guarantee. Our Beco Club maintenance agreement can keep your system running smoothly year after year.

Get a FREE Estimate on a Complete System Replacement



Skip to content