I. The Direct Announcement: Same Owners, New Name, Same Commitment

To our valued customers,

We are excited to share a significant milestone in our journey toward providing you with the best one-call service solution possible. Effective **January 1, 2026**, Beco Air & Heat will officially transition its operating name to **Vivid Air**.

This is the most important message you will receive today: **Your trusted team is not going anywhere.**

Vivid Air better reflects our expanded vision for modern, efficient, and comprehensive service across HVAC, Geothermal, and Wine Cellars. We are still the same local experts, committed to the quality and personal service that first inspired Mark and Laura to purchase the company.

II. Our Roots: Honoring the Beco Legacy

The transition to Vivid Air is not a starting point; it is the natural evolution of a rich, five-decade history defined by technical leadership and meticulous quality control.

Built on Precision Since 1974

The story began in **1974**, when the company was founded primarily as a specialized test-and-balance firm. This unique origin instilled a foundational ethos of **precision engineering**—the commitment to measure, analyze, and optimize systems to ensure they performed exactly to factory specifications. This rigorous standard is the core reason why our installations have always stood apart from the competition.

In the early 1980s, Beco expanded its expertise into full residential and commercial HVAC services, quickly becoming a trusted name synonymous with high-quality installation and service, not just simple repairs. The focus always remained on *craftsmanship* over speed.

When Mark and Laura Cowden began their search for a company to acquire in 2019, they were specifically drawn to this deep-rooted culture. While the public name was updated to "Beco Air & Heat" in 2021 to better reflect its comprehensive HVAC focus, the commitment remained firm. The goal was to preserve Beco’s technical excellence and infuse it with renewed energy and forward-thinking leadership.

This rich legacy of technical precision is the bedrock of **Vivid Air**. The new name symbolizes the bright, innovative future we are building, but the expertise, the processes, and the long-standing commitment to doing the job right—the Beco way—will forever define who we are. We are carrying the entire legacy forward, ensuring that the next 50 years of service will be just as dedicated to excellence as the last.

III. The Heart Behind the Phoenix: Meet Mark and Laura Cowden

When we, Mark and Laura Cowden, purchased Beco Service, Inc. in October 2019 through Cowden Enterprises LLC, it wasn't just a business acquisition—it was a mission to protect and preserve a legacy of excellence.

Protecting Craftsmanship

For 25 years, I (Mark) had dedicated my professional life to the HVAC industry. I watched firsthand as outstanding, local companies were acquired by national conglomerates, leading to a visible decline in craftsmanship, corners being cut, and the tragic death of the very small business values that customers depend on. I knew there had to be a better way.

My wife, Laura, brought her own perspective of two decades as a dedicated special education teacher. Her career was built on commitment, trust, and ensuring every individual receives personalized support. Together, we made the decision to step in and find an HVAC company that shared these deeply held values.

Our search was exhaustive. We weren't looking for just any company; we were searching for a family-owned organization with a rich history of outstanding, ethical service and an unshakeable commitment to technical excellence. We found that in Beco.

The Path to Vivid Air

We had planned a strategic evolution for the company almost immediately after taking over, eager to integrate our vision with Beco’s strong foundation. However, just a few months later, the world changed with the arrival of COVID-19. Our plans for a comprehensive rebrand had to be placed on hold, as our immediate focus shifted entirely to the safety of our team and the continuity of service for our customers during that challenging time.

Today, we are finally stepping into that vision. This transition to **Vivid Air** is the fulfillment of the promise we made in 2019: to create a modern, powerful, and customer-focused service solution that fiercely protects the quality and personal connection that made Beco great. We are the same owners, leading the same mission, just with a new name that reflects our limitless future.

IV. The Future is Vivid: Why the Name Change?

Why move from a respected name like Beco Air & Heat to **Vivid Air**? This change is driven by a forward-looking vision—a vision that accurately reflects the full scope of our modern capabilities and our relentless pursuit of innovation for your home comfort.

The Promise of "Vivid"

The name is an immediate promise of clarity, vibrancy, and performance. We don't just fix a system; we restore the *vivid comfort* of your home. It speaks to our comprehensive approach to indoor air quality (IAQ) and humidity control, delivering air that is clean, clear, and perfectly conditioned.

Furthermore, our expertise extends well beyond traditional HVAC. We are industry leaders in complex solutions like **Geothermal energy systems** and **specialized Wine Cellar cooling and humidity systems**. The name Vivid Air encompasses this broad, high-level service offering, establishing us as your true "one-call service solution" for all complex climate control needs.

The Symbol of the Phoenix

You will notice the magnificent **Phoenix** featured in our new logo. This symbol perfectly represents this pivotal moment for our company:

• Rebirth and Renewal: The Phoenix is a universal symbol of renewal, perfectly describing our **evolution**. We are taking the technical foundation built since 1974 and elevating it into a stronger, more specialized brand identity for the future.
• Precision and Energy: The vibrant purple and lime colors of the phoenix reflect the energy, technical precision, and modern sophistication we bring to every job—from the high-efficiency heat pump installation to the meticulous custom design of a deep vacuum process.

In short, **Vivid Air** is more than just a name change; it is a commitment device. It marks the culmination of the Cowden family’s 2019 purchase and their promise to elevate the standards of local, ethical service while pioneering new solutions in climate control technology. We are excited for you to experience this new chapter as we continue to rise to meet your comfort needs with clarity, precision, and passion.

V. Critical FAQs: What is NOT Changing?

We know that a brand change can raise immediate questions about continuity. Please use this quick guide for absolute reassurance: